Before we get to the poster, let's cover the coolness of The Master's first public exhibition. Over the weekend, Anderson unveiled the upcoming drama at an unannounced, secret screening following The Shining at the Aero in Santa Monica, California. Nobody paid extra, and upon entering the theater for Stanley Kubrick's horror masterpiece, the audience had no clue they'd be seeing The Master with Anderson and Philip Seymour Hoffman in attendance. The response has been predictably rapturous.
A few weeks back we saw the first teaser poster for the film, a poster that is clever and evocative, but doesn't show off the acting triumvirate of Hoffman, Amy Adams, and Joaquin Phoenix. This new on sheet makes up for it by including all three over and over again. And again a few more times.
Big thanks to Yahoo! Movies, which revealed the poster today.
Despite the claims of the filmmakers, The Master is clearly inspired to some extent by L. Ron Hubbard and Scientology, the religion founded by the science fiction author. Hoffman plays Hubbard-like Lancaster Dodd, a charismatic writer and intellectual, with Adams playing his wife Mary Sue Dodd. Phoenix, meanwhile, stars as a World War II veteran left emotionally imbalanced, alcoholic, and prone to violence after his wartime experience. He is taken in by the Dodds, and as their fledgling religion gains ever-more popularity, he comes Lancaster's right hand man.
The Master hits theaters on September 14th.