will.i.am, Ekocycle Brand: Fashion-Savvy Black Eyed Peas Star Designs Recycled Clothing Line
Tuesday, 31 July 2012 16:03
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Taylor Hill, Getty Images
In hopes of giving products made from recycled materials a little more cachet, musician will.i.am and The Coca-Cola Co. are partnering to make a line of clothing and gear called Ekocycle. The idea is to brand recycled products with a hipper image that resonates with young consumers.
"If you think about [recycled] products now, none of them are cool," said will.i.am, who is best known for his work with the Black Eyed Peas. "You have to bring some art and fashion sensibility into this technology that turns a bottle into something cool."
Source: AOL Music
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will.i.am, Ekocycle Brand: Fashion-Savvy Black Eyed Peas Star Designs Recycled Clothing Line
Taylor Hill, Getty Images NEW YORK (AP) - Should headphones made out of recycled trash ever cost $349? It depends on how cool they are. In hopes of giving products made from recycled...
Taylor Hill, Getty Images NEW YORK (AP) - Should headphones made out of recycled trash ever cost $349? It depends on how cool they are. In hopes of giving products made from recycled...
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