Past posters for the movie formerly known as Southern Rivals have included a straightforward one-sheet and two other character posters prominently featuring Ferrell and Galifianakis's grimacing profiles. These two new additions are designed to look like flyers for Cam Brady and Marty Huggins, and both capture the insulting simplicity and family values-messaging of contemporary political campaigning. Brady's does so with some nicely redundant repetition, while Huggins's is notable for once again having Galifianakis holding a pair of pugs, an innately funny image if ever there was one.
Bonus points for the matching pugs-in-sombreros t-shirts on the Huggins poster.
The story here has Ferrell as Brady, a longtime North Carolina Congressman who, after many a term running completely unopposed, has cultivated a Ron Burgundy-like sense of entitlement and ego. After a spectacular misjudgement on his part, though, a pair of Koch Brother-style billionaires sense his weakness and convince good-natured imbecile Huggins to serve as the electoral opposition.
Jay Roach directs, and hopefully The Campaign will be an entertaining intersection of the two very different styles evinced by his Austin Powers movies and his straightforward HBO dramas Recount and Game Change.
Ferrell and Galifianakis are clearly the big draws here, but the supporting cast includes Jason Sudeikis, Sarah Baker, Katherine LaNasa, Dylan McDermott, Brian Cox, and Dan Aykroyd and John Lithgow as the scheming billionaires.