On the first point, it looks like this massive set will be on the shelves of a store near you this September 25th.  Not coincidentally, this is the exact same street date as The Avengers, so anybody who thought Marvel would stagger the release of the "Phase One" set in order to push more individual copies of Joss Whedon's crazy-successful crossover ensemble was mistaken.

In addition to dropping the release date, MTV also provided our first look at the actual set.  Anybody hoping that the "Marvel Cinematic Universe Phase One: Avengers Assembled" would come in a sleek briefcase-box meant to look like the one Nick Fury uses to cart around the Tesseract will not be disappointed, as the set does indeed come in a sleek briefcase-box meant to look like the one Nick Fury uses to cart around the Tesseract.

Odin's raven, that looks expensive.  You can preorder right now from Amazon, where the ten-disc set is currently selling for $152.99, marked down from a list price of $219.00.

Looking at the picture above, you'll notice some businesslike SHIELD folders, along with a bunch of altogether more colorful little sleeves.  Those are the sleeves containing each of the Marvel movies.  Artist Matthew Ferguson created these sleeves, and thanks to Marvel.com, you can get an idea of just how cool each one actually is by scrolling down.

Marvel's making some sort of announcement related to the 'Phase One' set at Comic-Con this week, and since the release date is out of the bag, perhaps they'll be unveiling the full specs and special features.  Stay tuned to find out.