The first one-sheet for The Campaign generically set up that Ferrell and Galifianakis play rivals competing for a Congressional seat, but both of these posters ratchet up the absurdity, as Brady poses with an inspiration bald eagle and Huggins inexplicably holds up two bewildered pugs.
Ferrell plays Brady, a longstanding North Carolina congressman who has never been challenged electorally and, like so many rock-solid Ferrell characters, has an entirely unearned sense of confidence and entitlement. Huggins, meanwhile, is a naive imbecile with no political experience recruited by a pair of wealthy businessmen to exploit Brady's weaknesses and represent his longtime district.
Ferrell and Galifianakis lead a cast that includes Jason Sudeikis, Sarah Baker, Dylan McDermott, John Lithgow, Dan Aykroyd, and Amelia Jackson-Gray.
Jay Roach, best known as the director of the Austin Powers films, as well as Meet the Parents, Meet the Fockers, and Dinner With Schmucks, directs here. Roach also directed the two straightforward teledramas Recount and Game Change, which chronicled aspects of the 2000 and 2008 presidential elections, respectively. Here he's working with Ferrell's frequent partner in crime Adam McKay, who serves as producer.
The Campaign arrives in theaters on August, a date now shared by the action sequel The Bourne Legacy.