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Coolest Billboard Alert: 'The Dark Knight Rises' Busts Out

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Coolest Billboard Alert: 'The Dark Knight Rises' Busts OutCoolest Billboard Alert: 'The Dark Knight Rises' Busts Out

A year ago, before a poster or really any serious promotion for the film was publicly available, anticipation for The Dark Knight Rises was already at deliriously overblown levels.  There's been so much fanatical, unquestioning excitement for the last entry in Christopher Nolan's rebooted Batman trilogy that Warner Bros. could probably guarantee a huge opening with marketing limited to exclusively to Myspace, Friendster, and street-level sign-twirlers.

Alas, the studio is not going for a deliberately imbecilic promotional approach, and is instead marketing the hell out of The Dark Knight Rises.  You've doubtless seen many a trailer, TV spot, and, lately, posters adorning many an available surface in your hometown.  But the winner of the niftiest bit of promotion definitely goes to a new billboard that Los Angelinos may have seen at the intersection of Sunset Boulevard and La Brea Avenue.

Check out this novel, expensive-looking presentation of the Bat symbol thanks to Slashfilm.


Your average superhero has a built-in brand, as most of them have simple, graphically striking logos slapped right on the chest of their costumes.  Superman, Batman, and Spider-Man all advertise themselves nicely, and Warner Bros. has been good at using Batman's symbol over the years, going back to the outstanding posters for Tim Burton's 1989 Batman.  For the 2005 reboot Batman Begins, Nolan and company introduced an even simpler Bat-logo, one that has been differentiated between movies by appearing through a swarm of bats for the first film, explosions for the second, and crumbly destruction for the finale.

There's less than a month between now and the July 20th theatrical debut of The Dark Knight Rises.  That's when you'll be able to see Nolan's Batman swan song on regular-sized and IMAX screens.  Christian Bale growls his way through one last adventure as Bruce Wayne, and he's joined by a cast that includes Tom Hardy, Anne Hathaway, Gary Oldman, Marion Cotillard, Joseph Gordon-Levitt, Michael Caine, Morgan Freeman, Juno Temple, and Matthew Modine.

Source: IamRogue

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Coolest Billboard Alert: 'The Dark Knight Rises' Busts Out
A year ago, before a poster or really any serious promotion for the film was publicly available, anticipation for The Dark Knight Rises was already at deliriously overblown levels.  There's...

© 2013 - Screen Rave



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