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B.O Roundup, June 15-17: 'Madagascar 3' Holds Off Hair Metal and Sandler

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B.O Roundup, June 15-17: 'Madagascar 3' Holds Off Hair Metal and SandlerB.O Roundup, June 15-17: 'Madagascar 3' Holds Off Hair Metal and Sandler

Two proven box office commodities, Tom Cruise and Adam Sandler, stepped outside their wheelhouses a bit with new releases this weekend.  Both will likely stick to exactly what has worked before, since neither Rock of Ages nor That's My Boy managed to open up to the standards to which they were being held.

Instead, last week's top two pictures remained the two biggest movies in America this week.  To put it in perspective, the number two movie, Ridley Scott's Prometheus, dropped a precipitous 60% from its opening last weekend, and still managed to easily outpace both of the new wide releases.  The much-hyped science fiction-horror tale collected an estimated $20.2 million, bringing its domestic total to $88.85 million.  The sharp drop off is pretty common for horror movies, and though Prometheus has a much better pedigree than an average slasher, mixed word of mouth contributed to its inability to hold on tighter.  Still, the Alien prequel is doing robust business at home and abroad, having brought its global haul up to $217.45 million.

Consider the lead buried here, though, as Madagascar 3: Europe's Most Wanted retained the number one spot for the second week in a row.  DreamWorks Animation's latest proves that this is a country that loves anthropomorphized animals in its animation features.  The sequel added another $35.5 million, according to estimates.  Its domestic total now stands at $120.45 million.  That's not say that the entire world doesn't love animal antics, too.  The film is cleaning up internationally with an additional $157.0 million.  Surprisingly positive critical reviews, a lack of family-oriented competition, and the biggest theater count of any current release helped the latest Madagascar retain the number one distinction, but next week's Brave should give the sequel a run for its money.

With Madagascar 3 and Prometheus holding on to numbers one and two, respectively, Rock of Ages debuted in third place with an estimated $15.06 million.  Going into this weekend, it was thought that the Adam Shankman-directed musical would gross over $20 million, though Warner Bros. lowballed with a projected $18 million.  The film didn't manage to live up to those modest expectations, however. 

Schadenfreude will doubtless lead many to lay this at the feet of international movie star Tom Cruise, who played a supporting role as fictitious 80s rock star Stacee Jaxx.  To do so would be unfair, though.  For one thing, Cruise is but one member of a formidable ensemble that includes many a recognizable actor.  For another, his last film, Mission: Impossible - Ghost Protocol was a commercial career-best for Cruise, proving he's still a bankable action lead.  Finally, marketing didn't play up Cruise as much as the presence of redone hair metal "classics."  Instead, it seems more reasonable to conclude that audiences simply weren't too keen on a big, flashy musical featuring the music of Twisted Sister and a romanticization of an unromantic period.

With Snow White and the Huntsman in fourth place, That's My Boy opened at number five.  The $13.0 million estimate is the lowest opening for an Adam Sandler comedy since Happy Gilmore in 1996, coming in behind even the frequently-derided Little Nicky's $16.0 million debut in 2000.  The critical evisceration of That's My Boy likely wasn't a factor, since comedies from Sandler's Happy Madison production company generally take a critical kick to the solar plexus, but that hasn't stopped the actor from regularly leading movies to domestic hauls over $100 million.

This time, though, Sandler was following up last November's much-mocked Jack and Jill, which wasn't well-received even amongst typically forgiving fans.  What's more, That's My Boy is unapologetically R rated, eschewing the more broad appeal of his recent output.  Fans of his dirty early comedy albums probably stopped frequenting his movies a little ways back, while those who turn up for Bedtime Stories or Just Go With It were less inclined to go for bad language and sexual jokes.

Anyways, here are the top ten movies in America for the weekend of June 15-17:

1. Madagascar 3: Europe's Most Wanted             $35.5 million        $120.5 million

2. Prometheus                                                        $20.2 million        $88.9 million

3. Rock of Ages                                                      $15.1 million        New Release

4. Snow White and the Huntsman                         $13.8 million        $122.6 million

5. That's My Boy                                                     $13.0 million        New Release

6. Men in Black 3                                                    $10.0 million        $152.7 million

7. The Avengers                                                      $8.9 million         $586.7 million

8. The Best Exotic Marigold Hotel                         $2.2 million         $35.1 million

9. Moonrise Kingdom                                             $2.18 million        $6.8 million

10. What to Expect When You're Expecting          $1.3 million        $38.8 million

The coming Friday sees wide releases from Disney and Pixar's Brave, action mashup Abraham Lincoln: Vampire Hunter, and comedy Seeking a Friend at the End of the World, as well as a limited release for Woody Allen's To Rome With Love.

Source: IamRogue

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B.O Roundup, June 15-17: 'Madagascar 3' Holds Off Hair Metal and Sandler
Two proven box office commodities, Tom Cruise and Adam Sandler, stepped outside their wheelhouses a bit with new releases this weekend.  Both will likely stick to exactly what has worked...

© 2013 - Screen Rave



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