Thursday, 07 June 2012 07:41
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'It feels awesome. I'm pretty proud of myself,' Lil Wayne tells MTV News as he launches brand alongside skater Stevie Williams' DGK.
By Rob Markman, with reporting by Felicia Morris
Lil Wayne has a lot to be proud of, and last week, the Young Money boss got to celebrate yet another victory: Weezy struck a deal that has landed his Trukfit apparel line in Macy's. On Friday, Tunechi marked the occasion at the Beverly Center in Los Angeles alongside his skateboarder buddy Stevie Williams, who placed his DGK line in the retail chain as well.
"It feels awesome. I told my mom, and she was like, 'That's great!' She shops at Macy's," Lil Wayne told MTV News with a childlike laugh. "I'm pretty proud of myself, pat on the back."
Wayne launched Trukfit in January, and in just five short months, landed the line in one of the biggest retail chains in the country. It's no small feat, considering the inspiration for the line came from folks in Weezy's old New Orleans neighborhood who couldn't afford to shop in high-end retail chains for brands like Ralph Lauren's Polo or Tommy Hilfiger.
"There was a truck that would come around the neighborhood for the less-fortunate people that can't go to those stores, and he would have those same items — those Polos, those Tommys — for less," Tunechi explained. "If you were known to have that outfit, then it was not called an 'outfit,' it was called a 'truck fit.' "
The Grammy Award-winning rap star's passion isn't just limited to the recording studio: He's shown a true love for skateboarding as well, so it's fitting that Weezy would share the honor with celebrity skater Stevie Williams.
Williams launched his DGK (Dirty Ghetto Kids) line back in 2002. "Me and Lil Wayne are friends," he said. "It's not collaborated, but it's a collaborated effort between all three brands: DGK, Trukfit and Macy's. It's a good thing."
Have you added any of Lil Wayne's Trukfit to your wardrobe yet? Let us know in the comments!Related Artists
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'It feels awesome. I'm pretty proud of myself,' Lil Wayne tells MTV News as he launches brand alongside skater Stevie Williams' DGK. By Rob Markman, with reporting by Felicia Morris Lil Wayne ...
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