Ferrell plays Cam Brady, a character very much of the Ron Burgundy archetype: he's a man possessed of limitless confidence and a towering sense of entitlement, all despite an obvious lack of skills, grace, or decency. Brady's a long-serving Congressman accustomed to running unopposed, while Galifianakis plays a naive man recruited by some wealthy businessmen to be Brady's first ever political opponent.
Just as Ferrell is channeling a political variation on Nascar driver Ricky Bobby, Galifianakis is basically reviving the character of Seth Galifianakis, his fictitious twin brother.* Neither of these, by the way, are bad things in the slightest.
Head over to Apple to view the trailer in high defintion or just take a peek below:
Ferrell and Galifianakis are the twin comedic pillars here, but the supporting cast includes the likes of Jason Sudeikis, John Lithgow, Brian Cox, Dan Aykroyd, Sarah Baker, and Dylan McDermott.
This film is directed by Jay Roach, and really combines the two separate and seemingly irreconcilable Jay Roachs out there directing. One is, of course, the guy who directed the Austin Powers movies, as well as Dinner For Schmucks and Meet the Parents. The other is the guy who directed this year's Game Change and 2008's Recount, both straightfaced, fact-based HBO drama centering on specific aspects of the 2000 and 2008 presidential elections. We'll see if The Campaign represents a syncretic fusion of these two Roachs, creating a film that is at once a raucous comedy and an adroit satire.
Based on the trailer, Roach looks to have embraced the improv-heavy style favored by Ferrell and Adam McKay, who produces here.
Anyways, The Campaign will capitalize on Presidential Election fever this August 10th.
*See here the faux-interview with Seth cut together from segments of Zach Galifianakis Live at the Purple Onion: